Strategy, filming, editing, posting, community management. Done for you, from our Montréal home base, for brands across the US and Canada. We shoot the video, we write the captions, we answer the DMs. Hand us the keys and get your evenings back.
Social media management is the end-to-end running of a business's social channels: content strategy, creation, scheduling, publishing, community engagement and performance reporting. Popnest Media provides done-for-you social media management from its Montréal base for businesses across the United States and Canada, with video-first content filmed and produced in-house.
You know social matters. You also have a business to run.
Gen Z and millennial buyers search TikTok and Instagram before Google when picking a restaurant, salon or local service, whether they are in Toronto or Los Angeles.
Over 70% of consumers would rather watch a video than read, and creator-style video keeps gaining ground as a recommendation source.
Active, consistent profiles form part of the trust picture when ChatGPT and other assistants decide which businesses to recommend.
Daily presence in your brand voice builds an audience that buys, refers and defends you. One viral post builds nothing you can bank on.
Audience research, competitor analysis, content pillars and a voice guide. What your brand sounds like and why anyone should care, settled before we post a thing.
Reels, TikToks, Shorts, photography, carousels and graphics, all produced in-house. On-location shoots around Montréal, travel shoot days elsewhere, remote capture in between.
A monthly calendar you approve in one sitting, then we handle captions, hashtags, geo-tags, timing and formatting. Zero “what should we post today?” texts.
Comments answered, DMs handled, reviews acknowledged, trolls managed. Fast and on-brand, because engagement velocity feeds every algorithm.
Trend monitoring, UGC, creator partnerships in your market, contests and cross-promotion. Organic growth engineered rather than wished for.
Bios, highlights, pinned posts, link-in-bio and booking paths, all set up so a first-time visitor knows what you sell and how to buy within seconds.
Reach and followers, plus the part most agencies skip: link clicks, bookings, orders, and the DMs that turned into money.
Accounts, competitors and market reviewed. One kickoff captures your voice, your offers and your no-go zones.
You approve the platforms, content pillars, cadence and KPIs. Clarity before content.
The first month of content filmed, designed, written and loaded into your approval queue.
Daily publishing, community management and real-time trend response.
Winning formats get more frequency, losers get cut, and the account compounds.
| Timeline | What we do | What you see |
|---|---|---|
| Days 1–14 | Audit, kickoff, strategy, first shoot scheduled | Strategy doc plus content calendar for approval |
| Month 1 | Full production sprint, publishing begins, profiles optimized | Consistent daily presence and a refreshed look |
| Months 2–3 | Format testing, community management, creator outreach | Engagement and reach climbing, first inbound DMs |
| Months 4–5 | Double down on winners, growth campaigns, fresh shoot cycles | Follower trend up, measurable clicks and bookings |
| After month 5 | The account compounds: proven formats, established audience, a content library working for you | A feed that sells while you sleep |
A Montréal-based team with in-house filming, editing and design. On-location shoots around Montréal and travel shoot days anywhere the work calls for.
Our AI-augmented pipeline produces platform-native content at a volume that would take triple the headcount elsewhere, on the same retainer.
Montréal is one of the most competitive restaurant markets in North America, and we keep those feeds hot seven days a week. Your industry is a layup.
Winning content gets repurposed into the surfaces that drive SEO and AI visibility. One content investment, multiple surfaces.
| Popnest Media | Typical social agency | |
|---|---|---|
| Strategy + voice guide | ✔ | ✔ |
| Content calendar & publishing | ✔ | Usually |
| Original video production | ✔ | Often outsourced or stock |
| Posting consistency | ✔ | Depends on retainer |
| Community management | ✔ Included | Usually extra |
| Creator & UGC partnerships | Built into the program | Rare |
| Reporting | Revenue-tied: clicks, bookings, DMs | Likes and reach |
Everything they do, plus the in-house production team most of them are quietly outsourcing.
Figures marked in amber are placeholders and must be replaced with verified numbers before this page is published.
[X] to [Y] followers · [X]M organic views
[X]M views · [N] posts per month
[X] posts per month across 3 locations · 1,000+ Google reviews
No stock testimonials. Real client feeds, real Reels, real numbers. Embed two or three top-performing client Reels here, and remember our own feed is the demo: @popnestmedia.io
La Feuille Verte, Montréal. Full social program with daily presence, influencer coordination and community management. [X] to [Y] followers, [X]M organic views.
Yoyo Glace & Boba Tea, Montréal. Video-first Instagram engine with winning formats scaled weekly. [X]M views, [N] posts per month.
Olu Olu Poké, 3 locations, Montréal. One content engine feeding three location feeds, seven days a week. [X] posts per month, 1,000+ Google reviews.
Home base Montréal, with on-location shoots across the area. We serve brands everywhere in Canada and the United States, and we travel when the shoot calls for it. Remote capture plus in-house production covers everyone else.
Market reality: professionally managed social for small and mid-sized businesses runs $1,000–$5,000/month, and video-heavy programs run $4,000–$7,500 because production is the expensive part. Our in-house production engine changes that math: retainers start at $1,299/month.
One or two platforms, a content calendar, original graphics and captions, publishing plus profile optimization, and monthly reporting. Starting at $1,299/mo.
Everything in Essentials, plus short-form video production for Reels and TikToks, community management, three platforms and revenue-tied reporting. Scoped after your call.
Everything in Growth, plus on-location filming days, creator and UGC partnerships, all platforms and paid boost coordination. Scoped after your call.
Strategy, content creation covering video, photo, graphics and captions, a monthly calendar, publishing, community management, growth tactics and monthly reporting. All production happens in-house, filming included, so you are not paying us to schedule your own photos.
Professionally managed social typically runs $1,000 to $5,000 per month, with video-heavy programs reaching $4,000 to $7,500. Popnest Media retainers start at $1,299 per month, scoped after your free strategy call. Dramatically cheaper usually means stock templates on a scheduler.
Where your customers actually are, not everywhere. For most consumer businesses that means Instagram and TikTok for discovery, Facebook for local community, and Google Business Profile posts for local search. For B2B, LinkedIn leads.
We film. Filming, photography, editing, design and copy are all included. On-location shoots around Montréal, travel shoot days for brands further out, and a simple remote capture system in between. You approve, we produce.
We are based in Montréal and serve brands across the United States and Canada. Shoots happen on location, on travel days, or through remote capture. Distance has never been the reason a feed went quiet.
Engagement and reach improve within 30 to 60 days of consistent posting. Follower growth and revenue impact build over three to six months. Social is compounding brand equity: the account you build this year sells for you every year after.
About an hour a month once we are running: one sitting to approve the calendar, plus a shoot day when one is scheduled. The onboarding kickoff is the only longer session, and after that the point is that you stop thinking about it.
Cadence is set in strategy and matched to your platforms and industry, but the principle is daily presence rather than bursts. Consistency is what the algorithm rewards, and it is the single biggest difference between accounts that grow and accounts that stall.
You see everything in the approval queue before it goes live, so nothing you dislike ever publishes. Feedback in the first month is normal and expected; it is how we tune the voice. By month two most clients are approving in a single scroll.
Yes, that is part of community management. Genuine complaints get a fast, on-brand reply and, where useful, a move to DMs. Bad-faith trolling gets managed rather than fed. Anything that needs your judgement reaches you before we respond.
Book a free strategy call. We'll audit your accounts, show you what's working in your market, and map the first 90 days. No obligation.
Book My Free Strategy CallNot ready to talk? DM us on Instagram and see how fast we reply. That's the demo.