Google, Meta, TikTok, and LinkedIn campaigns built on real tracking, relentless creative testing, and one rule: every dollar has to explain itself. Stop burning budget. Start scaling what works.
Paid advertising (PPC) management is the professional planning, building, and optimization of ad campaigns on platforms like Google Ads, Meta (Facebook and Instagram), TikTok, and LinkedIn. Popnest Media manages the full stack: strategy, conversion tracking, campaign builds, ad creative, landing pages, and reporting, with the goal of lowering customer acquisition cost and scaling profitably.
We audit ad accounts every week. The same leaks, over and over:
Smart bidding killed the old bid-tweaking playbook. What is left to control: your data quality, your creative, and your offer. That is where we live.
On Meta and TikTok, the algorithm finds your buyer if the creative resonates. Testing volume is the edge, and most agencies test 3–4 ads a month.
Server-side tracking and offline conversion imports are the difference between real ROAS and fiction.
With 43% of searches ending without an organic click (2026 industry data), the paid slots capture more of the remaining intent.
Before we spend a dollar, we fix the measurement: analytics configuration, conversion tracking, server-side tagging where needed, call tracking, offline conversion imports. Platforms optimize toward revenue, not noise.
Search, Performance Max, Shopping, Display, Demand Gen, YouTube, Local Services Ads. Tight keyword and negative-keyword discipline, structured by intent. Bottom-funnel first, always.
Full-funnel builds: prospecting, retargeting, retention. Creative-led strategy, because on Meta in 2026 the creative is the targeting.
TikTok for consumer demand with native creative that does not look like an ad. LinkedIn for B2B pipeline with job-title precision. Platforms chosen by your economics, not our preferences.
Our unfair advantage: an in-house creative engine producing hooks, angles, formats, and UGC-style video at a volume traditional agencies cannot touch. More tests per month means finding winners faster and killing losers cheaper.
Ads are half the equation. Our web team builds fast, message-matched landing pages with one clear action. Same roof, no handoff gap.
Cost per lead. Cost per acquisition. ROAS. Revenue. Live dashboard plus a monthly strategy call: what we tested, what won, what is next.
Account audit (or build from zero), tracking fixed, and the math defined: target CAC, breakeven ROAS, lead value. No launch until the scoreboard works.
Platform mix, budget split, funnel architecture, offer strategy. You see projections before launch.
Campaigns, audiences, creative batch one, landing pages, live. Bottom-funnel first, so results show early.
Weekly: creative rotation, budget management, query pruning, landing page iterations. Losers die fast; winners get fed.
CAC proven, spend scales deliberately: new audiences, platforms, geographies, without breaking the economics.
| Timeline | What we do | What you see |
|---|---|---|
| Days 1–14 | Audit, tracking rebuild, strategy, creative batch one | Audit findings + launch plan with projections |
| Month 1 | Launch, daily monitoring, first optimization passes | Live campaigns, first leads, clean data flowing |
| Months 2–3 | Creative testing at volume, audience pruning, landing page iterations | Cost per lead trending down, clear winners emerging |
| Months 4–5 | Scale winners, expand channels if the economics allow | Stabilized CAC, scaling plan, honest verdict on every channel |
| After month 5 | Compounding: proven creative library, clean data history | An acquisition machine you can budget around |
Most “underperforming” accounts are under-measured. We are obsessive about attribution, because platform algorithms are only as smart as the data you feed them.
Ad performance in 2026 is won in the creative. Our AI-augmented production pipeline tests 5–10x more variations than a typical retainer covers. That is the whole edge.
Paid and organic search run as one system here. Paid data finds your money keywords; organic builds visibility on them, so over time you pay less for the same demand.
You own your ad accounts, your pixel, your data. We keep clients by performing.
| Popnest Media | Typical PPC agency | |
|---|---|---|
| Campaign management | ✔ | ✔ |
| Conversion tracking rebuild first | ✔ Always step one | Sometimes |
| In-house creative at testing volume | ✔ | Often “client provides” |
| Landing pages built + optimized | ✔ | Usually a separate vendor |
| Weekly waste control | ✔ Negatives, pruning | Monthly, maybe |
| Account ownership | Yours, always | Sometimes held hostage |
| Reporting | CAC, ROAS, revenue | Impressions + CTR |
Everything they do, plus the tracking and creative engine they do not have.
Figures marked in amber are placeholders and must be replaced with verified numbers before this page is published.
CAC down [X]% in [N] days · [N] reservations per month at $[X] each
ROAS [X]x · $[X] cost per order · creative refresh every [N] weeks
Frame reserved for a services or B2B case study once one is available.
Screenshots beat sentences.
Dashboard captures with client-sensitive data redacted.
The 12 ads we tested, the 2 that won, and what happened to CPL.
Pulled from real months, not illustrative mockups.
Based in Montreal and Los Angeles, with our primary focus on North America. Paid media has no borders, and neither do we: we model your market’s economics before we spend in it, wherever that market is.
Two numbers matter: your media budget (paid directly to the platforms, never marked up, never touched by us) and the management fee. Market rates for professional PPC management run $750–$3,000/month or a percentage of spend. Popnest Media management retainers start at $1,299/month.
1 platform (Google or Meta), tracking done right, core creative, monthly optimization + reporting.
Everything in Launch, plus 2–3 platforms, creative testing at volume, landing pages, weekly optimization, revenue-tied reporting.
Everything in Growth, plus full channel mix, advanced attribution (server-side + offline conversions), dedicated creative sprints, weekly strategy.
Enough to buy statistically meaningful data in your market: most local businesses need $1,000–$3,000/month in media; e-commerce and competitive verticals $3,000–$10,000+. The free audit calculates your number from your cost per click and customer value before recommending anything.
Market rates run $750–$3,000/month or a percentage of spend. Popnest Media management retainers start at $1,299/month plus your media budget, scoped after the free audit. We never mark up media.
Fast, that is the point of paid. Data within days, real traction within two weeks, with a 30–60 day optimization window before performance stabilizes at its best. Anyone promising perfect ROAS in week one is guessing with your money.
Google captures existing demand (people actively searching), best for services and high intent. Meta and TikTok create demand, best for visual products, food, and impulse-friendly price points. Most growth plans use both: Google to harvest, social to plant.
Depends entirely on your margins. A 4x ROAS is great at 50% margin and a slow death at 20%. We work backwards from your unit economics to set a real target instead of quoting industry averages that do not pay your rent.
Google’s automated campaign type running across Search, YouTube, Display, Maps, and Gmail from one budget. Powerful with clean conversion data and proper guardrails; a budget shredder without them. We deploy it selectively, after tracking is solid, never as the lazy default.
We do, in-house: video ads, UGC-style content, statics, copy, at testing volume. Have brand assets or raw footage? We will use them. Have nothing? We build from zero.
Yes. Sending paid traffic to a slow generic homepage is the most common money leak in PPC. Our web team builds fast, message-matched pages as part of the program, so ads and pages optimize as one funnel.
That is half our new business. We audit what exists, keep what is working (rare, but it happens), rebuild what is not, and give you a straight assessment of what the previous spend actually bought.
Auto-applied recommendations optimize for the platform’s revenue: they routinely broaden targeting and inflate spend. Professional management adds negative-keyword discipline, creative testing, tracking integrity, and a human accountable for CAC. Clients typically save more in eliminated waste than the fee costs.
Free audit, zero obligation. We will show you where budget is leaking, your true cost per acquisition, and what we would change in the first 30 days.
Get My Free Ad AuditJust have a budget question? Send it over, we answer those free too.