The short version
Yoyo Glace & Boba Tea, a dessert brand with two Montreal locations, ran a 9-month content and Google Ads program with Popnest Media. The results: 247% Instagram community growth, a 4.2x Google Ads ROAS, and a 6.1% engagement rate.
Two beloved froyo and boba shops in downtown Montreal had loyal student followings but a quiet digital presence. Over 9 months we built a content engine, ran ongoing video production, managed Instagram daily, and launched Google Ads to drive store visits. The result: 247% Instagram community lift, 4.2x ROAS on Google Ads, and a content library producing late-night dessert searches every week of the year.
Yoyo Glace built its in-store reputation on DIY frozen yogurt, fresh boba, sweet crepes, and a vibe that pulled in late-night students from McGill and Concordia until midnight. Two downtown locations — one on Saint-Catherine East and one on Sherbrooke West — had steady walk-in traffic and a customer base that already knew exactly what to order. But online, the brand wasn't holding its share of attention. Instagram was sporadic, content was thin, and Google Ads weren't running. In a city where the next bubble tea spot is two blocks away and every student has 30 dessert options in their saved Reels, loyal in-store traffic alone wasn't going to keep the brand growing. They needed a content engine that ran every day, video production that matched the playful brand, daily Instagram management, and Google Ads to capture the “frozen yogurt near me” demand happening with or without them.
Monthly long-form blog content, weekly Reels, daily Stories. Seasonal pillars timed to Montreal’s rhythm: summer froyo, autumn maple, winter hot bubble tea, year-round late-night student menu. Bilingual EN + FR.
Bi-weekly onsite production across Saint-Catherine and Sherbrooke West. Hero videos, behind-the-scenes prep, DIY-flavor build sequences, ad-ready short-form. Every video doubled as paid creative.
Search Ads on high-intent queries (frozen yogurt downtown Montreal, bubble tea near me, late-night dessert). Performance Max for prospecting. Conversion tracking wired to in-store visit lift, not just clicks.
The content engine spoke to both downtown spots with localized, student-focused angles while keeping a unified playful voice across every channel.
80+ blog posts and 38 videos over 9 months meant Yoyo Glace had something to post every single day. Engagement hit 6.1%, more than 2x the F&B benchmark.
Froyo goes quiet October to March for most shops. The content engine flipped that with winter creative — hot bubble tea, late-night student menu — keeping Yoyo Glace in feeds and search when competitors disappeared. By month 6, Google Ads ROAS held at 4.2x.
We’ve always had loyal customers in-store. Now we’re seeing that same energy online. Popnest Media helped us show up where it counts.
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