The short version
Desi Mobile&, a mobile phone repair shop in Montreal, ran an 18-month full-funnel growth program with Popnest Media. The results: 513% keyword growth, 382% more search impressions, and a 4.7x blended ROAS across paid channels.
A trusted neighborhood phone repair shop with strong word-of-mouth was invisible in search. We built an integrated growth engine, SEO, Google Ads, Meta Ads, content, and video, that compounded for 18 months straight. The result: 513% keyword growth, 382% impression lift, and ranking dominance for the queries that actually convert.
Desi Mobile built its reputation on fast turnarounds, fair pricing, and the kind of reliability that gets you texted to a friend's group chat. Walk-in foot traffic was healthy. The five-star reviews were already there. But when someone outside their immediate neighborhood searched "phone unlocking near me" or "iPhone screen repair Montreal," Desi Mobile didn't show up. Their online presence was fragmented: thin keyword coverage, an underutilized Google Business Profile, no schema markup, no content engine, and no paid distribution behind any of it. They didn't need one service fixed. They needed the entire growth stack built and run in parallel: search visibility, paid acquisition, social presence, and video content, all working together for the long haul.
Programmatic landing pages around city + service combinations. Monthly long-form content targeting commercial-intent queries. Schema markup, technical SEO, and GBP optimization that put Desi Mobile in front of customers at the moment of need.
Search Ads on high-intent device-specific queries (iPhone screen, Samsung unlock, water damage). Performance Max for prospecting. Facebook and Instagram Ads reaching local audiences before they even searched.
Monthly short-form video driving Reels, TikTok, and YouTube Shorts. Every video doubled as paid creative for Meta Ads. Content calendar timed with seasonal repair surges.
Desi Mobile entered Month 1 with no organic presence. By Month 6, they were ranking for 240+ keywords. By Month 18, that number had grown to 1,550+ — covering every major device type, repair category, and Montreal neighbourhood.
Google Ads delivered a 4.1x ROAS on high-intent device-specific queries. Meta Ads, running video-first creative built from the same short-form content, added a 5.4x blended ROAS. Combined, paid averaged 4.7x across the full 18-month program.
As organic traffic compounded, paid CAC dropped. By Month 12, paid spend was 22% more efficient than Month 1 — because branded and informational searches were captured organically, leaving paid to focus exclusively on the highest-converting, bottom-of-funnel repair queries.
We went from invisible in search to ranking for over 1,500 keywords and running ads that actually pay for themselves. Popnest didn’t just run campaigns — they built a growth machine.
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