The short version
Bombay Mahal, a multi-location Indian restaurant group with four locations across Montreal, partnered with Popnest Media for a 12-month content, video, and paid social program. The results: 8.4M organic reach, +412% Instagram community growth, 5.1x Meta Ads ROAS, and 48 cinematic videos produced.
Four Montreal locations. One consistent content engine. Popnest Media built Bombay Mahal’s entire digital presence from scratch — daily video content, cinematic shoots, and paid social that hit 8.4M organic reach and a 5.1x Meta Ads return in 12 months.
Bombay Mahal has been a Montreal institution for years — authentic Indian cuisine, four locations, and a loyal in-person following built entirely on word-of-mouth. But with almost no digital presence, no consistent social content, and zero Meta Ads history, every new diner had to find them the old-fashioned way. In a city where food discovery happens on Instagram and Facebook, Bombay Mahal was invisible to the next generation of diners.
We built a content pipeline that pushed short-form video content across Facebook and Instagram daily for all four Bombay Mahal locations. Location-specific posts. Consistent visual language. No content gaps.
Monthly cinematic shoots across all four Bombay Mahal locations. Reels, dish features, behind-the-scenes content, and cultural storytelling — all scheduled, produced, and edited by Popnest Media. Every video built for organic reach first, paid creative second.
The content didn’t just feed organic — it powered the paid engine. We ran Meta Ads campaigns across Facebook and Instagram, using the same content assets to drive paid reach, conversions, and traffic to Bombay Mahal’s four locations.
Location-specific SEO delivered consistent top-3 visibility across Ottawa, Saskatoon, and Montreal, with branded and non-branded queries both lifting in parallel.
Bombay Mahal’s four locations went from virtually no digital presence to a fully operational content engine — daily posts, cinematic videos, and a consistent brand voice across all platforms. Despite operating four distinct locations, every post, video, and ad felt like it came from one brand.
A 5.1x ROAS across 12 months meant the paid campaigns weren’t just driving awareness — they were driving return. 8.4M organic reach and +412% Instagram growth introduced the brand to an audience that had never heard of them. Heritage + modern content = new regulars.
Popnest Media built something we didn't know we needed. Our restaurants feel alive online now. Every location has content, the ads are working, and people come in saying they saw us on Instagram.
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